Defining a brand's story takes many forms. New innovative marketing practices are always on the horizon, but the basics of what a package represents to an audience has remained largely unchanged. As consumer habits grow more virtual, the prominence of a product's package— an actual tangible object— will become more important in connecting them back to the brand.

For any kind of product, grand or just grandiose, a package is not simply a container; it's an ambassador, a postcard with a narrative, a souvenir of the brand experience. It both explains and transports. It's a physical touch point for a consumer's aspiration. It says, "pick me up, and you are here."

For nearly 20 years I've pursued visual problem solving for all kinds of challenges (with gusto). As creative director and principal for the last 13 years of a boutique studio I co-founded, I have helped steward a wide variety of clients through successful brand development. From international corporations to kitchen table start-ups, companies often need their package to act as a map to their brand. I enjoy making the directions. It is fun to be here.