you have plenty of options here.

creative direction

brand strategy

conceptual development

graphic design

illustration

 

lofty conversation

terrible puns

funny graphs and charts

power napping

respectable silences

 

 
Kellogg's Corn Pops

Kellogg's Corn Pops

High Country Kombucha

High Country Kombucha

Hawaiian Punch Fruit Drink

Hawaiian Punch Fruit Drink

Go Sweet Natural Sweetener

Go Sweet Natural Sweetener

Bic Lighters

Bic Lighters

Northland Dark Juice

Northland Dark Juice

Funky Monkey Dried Fruit

Funky Monkey Dried Fruit

Bites Of Bliss Raw Bar

Bites Of Bliss Raw Bar

Fairy Tales Haircare

Fairy Tales Haircare

 
 

I am here too.

Defining a brand's story takes many forms. New innovative marketing practices are always on the horizon, but the basics of what a package represents to an audience has remained largely unchanged. As consumer habits grow more virtual, the prominence of a product's package— an actual tangible object— will become more important in connecting them back to the brand.

For any kind of product, grand or just grandiose, a package is not simply a container; it's an ambassador, a postcard with a narrative, a souvenir of the brand experience. It both explains and transports. It's a physical touch point for a consumer's aspiration. It says, "pick me up, and you are here."

For nearly 20 years I've pursued visual problem solving for all kinds of challenges (with gusto). As creative director and principal for the last 13 years of a boutique studio I co-founded, I have helped steward a wide variety of clients through successful brand development. From international corporations to kitchen table start-ups, companies often need their package to act as a map to their brand. I enjoy making the directions.
It is fun to be here.

you can say hello here.

Want to discuss a potential project, a creative idea, or something you're working on right now? I'm always interested to talk. Find me online in all the usual places, use the form below, or email me directly at jothancashero@gmail.com


Or follow my ongoing plans for world domination:

  • LinkedIn
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  • Behance
  • Dribbble
 

© 2019 by Jothan Cashero